Sustainability and Cooperation

Malditas Accounts: Where our income comes from and how we spend it

December 1, 2025

At Maldita.es, we believe transparency is essential. As a member of our community, you have the right to know where our money comes from and how we spend it — because Maldita.es belongs to you too. We know this matters if you are to continue trusting us, so we want to explain everything clearly.

Today, we are a non-profit foundation (you can read our foundation bylaws here), thanks to the supporters who backed our 2019 crowdfunding campaign. At the same time, we continue to operate as an association (you can read the association bylaws here). We maintain both entities because the association was already running long-term projects that cannot be closed abruptly. Gradually, we are transferring staff and projects to the foundation, with the goal of eventually closing the association.

At the end of 2021, following the success of our WhatsApp chatbot, we created a limited company fully owned by the foundation to provide this tool to other media outlets and organizations. The company is called Botalite SL. It has developed chatbot systems for more than 20 organizations worldwide. It has not distributed dividends, so this will not appear in our accounts. You can read our Investment Code here.

Every year, we publish the association’s financial balance and the foundation’s audited accounts.

Below, we explain where our income comes from and how we are using it in 2025 (updated as of June). Once the accounts are formally approved and submitted, we will publish the full financial statements.

Malditas income 2025 (updated June)

Our income is diversified. For clarity, we have grouped it into the following categories:

MALDIT@S (Community Supporters)

This includes contributions from ambassadors and community members who financially support Maldita.es. This is our most important source of income, the one that truly sustains the project. You can learn more at comunidad.maldita.es. You can also contribute with your “superpowers” (volunteering your expertise here).

Media Collaborations

We collaborate with different media outlets to expand the reach of our journalism:

Maldita Educa (Education)

MALDITA EDUCA: In addition to the talks that our Maldita Educa team delivers to all kinds of audiences — from older adults to children — we also run specific initiatives to share knowledge and strengthen the fight against disinformation.

Guatemala Independent Media Resilience: A training course for Agencia Ocote, including internal mentoring.

Diploma for public administration staff in Guatemala: A training programme on disinformation crisis management and good communication practices for community leaders, public officials and representatives of civil society organisations in Xela, Guatemala. The programme combined online and in-person sessions and promoted collaboration among participants to build response networks to face disinformation crises.

“Critical Reading” Training of Trainers – Castilla y León Digital: As part of the regional reading support coordination plan, we provided training, materials and basic tools to primary and secondary school mediators so they can replicate the workshop themselves and address disinformation, critical thinking and responsible digital content consumption across the nine provinces of Castilla y León. Workshops will also be delivered directly to primary school students next autumn in 12 public schools across the region.

Training programme for the European Parliament Office in Spain: CONTRADesinfoEU is a training programme designed to strengthen the capacities of journalists, young people and communication teams from NGOs and companies to identify and combat disinformation, especially on topics related to the European Union.

Educational resource “El laberinto de la desinformación,” with EduCaixa: An educational tool designed to help teachers and families work on critical thinking and media literacy with students. It is an innovative primary education resource for children aged 8 to 12, featuring four modules available in Spanish and Catalan, explanatory videos, downloadable materials and interactive activities accessible both online and offline.

Workshop and toolkit for the Influencers-Climate project: An intensive training programme aimed at influencers and mid- to high-reach content creators. It combines theory, practical exercises and content creation dynamics from the perspective of climate change and verification. The workshop provides participants with the necessary tools to produce evidence-based content

Philanthropy and Grants

As a non-profit organization dedicated to journalistic innovation and to building tools that serve citizens, each year we seek funding from philanthropic entities and organizations that believe in the fight against disinformation to support our work. This year, we have received support from:

  • Maldito Clima: With the support of the European Climate Foundation, we continue to maintain Maldita.es’ climate vertical, placing climate change and its impact on everyday life at the center of public debate while fighting climate disinformation. We will also conduct longer-term investigations into climate disinformation, its actors and networks.
  • EnRédate JyD: With the support of Fundación Jóvenes y Desarrollo (JyD), Maldita.es participates in a monitoring lab focused on racist and xenophobic hate speech narratives linked to youth. The project tracks disinformation content related to migration shared on the main social media platforms used by young people. In addition, Maldita.es will host a webinar for teachers, educators and university students to provide tools to detect disinformation and hoaxes.
  • Agencia Maldita: Maldita.es has been selected by the International Fact-Checking Network (IFCN) to receive a grant from the Global Fact Check Fund to advance our content distribution strategy across additional channels. Launched in January, this project aims to position the organization as a reliable source of verified information for other platforms and media outlets in the Spanish-speaking world. Through this grant, Maldita.es facilitates access to verified content for other media organizations, mainly local and regional outlets. As of June, the agency has more than 190 registered journalists from 120 media outlets in 16 countries and has published over 500 news pieces on its website.
  • SoJo Europe: Maldita.es has been selected, together with nine other European newsrooms, to join the first SoJo Europe programme, an initiative designed to promote solutions journalism across the continent. With this support, we published the investigation “Before, During and After: The Complex Puzzle That Must Be Solved to Protect Against Floods.”
  • FIMI-ISAC Elections (FDEI Project): The FDEI project is an international initiative led by European organizations that are part of FIMI-ISAC and funded by Google.org. Its goal is to protect democratic integrity during electoral processes against disinformation threats and foreign interference. Active from January 2025 to March 2026, the project creates rapid response teams (FRTs), develops data analysis tools (DST), designs in-person and online training sessions, and produces operational handbooks to establish a FIMI defense community capable of monitoring, reporting and effectively countering disinformation campaigns in real time. Maldita.es is responsible for disseminating and promoting the project’s results and connecting them with European institutional and political stakeholders.
  • AC/DC – Argument Checking vs Disinformation Content during Climate Emergencies and Crises: This project, led by Fundación Maldita.es in collaboration with the University of Navarra, proposes an innovative evolution of traditional fact-checking by introducing the “argument-checking” methodology. Instead of verifying isolated facts, this technique analyzes the structure, logic and credibility of arguments that sustain disinformation narratives, especially in climate crisis contexts. Maldita.es will design a practical methodology for argument verification, developing several prototypes to be tested within our fact-checking formats, focusing on climate disinformation. Their effectiveness will be tested with users and evaluated by the University of Navarra. The project lasts six months and concludes in the second half of 2025.
  • Pop Fascism: With the support of Journalism Fund, Maldita.es and Facta.news lead an investigation examining how, in Spain and Italy, social media users are turning dictators such as Franco or Mussolini into pop icons. The project studies the tactics used to spread these messages and how they evade platform moderation. With a focus on young audiences and a strong transnational component, it aims to raise awareness about the risks this trend poses to historical memory and democracy.
  • European Youth Forum: Factous, our youth-focused project, has been selected to cover the European Youth Forum 2025, to be held on 13–14 June in Strasbourg. This biennial event brings together thousands of young people from across Europe to debate, interact with Members of the European Parliament and learn about EU initiatives. Factous will develop a digital communication strategy aimed at bringing the EU closer to young people aged 18 to 30 through educational social media content.
  • Cross-border disinformation campaigns between Eastern Europe, Eurasia and Latin America: With the support of the National Endowment for Democracy (NED), the project expanded its partner network to include Fake News Tragaç and Raskrikavanje.rs from Serbia, and Raskrinkavanje.ba from Bosnia. Maldita.es, together with ten fact-checking organizations from five European countries (Georgia, Ukraine, Lithuania, Serbia and Bosnia) and four Latin American countries (Argentina, Venezuela, Colombia and Mexico), will study and analyze cross-border disinformation campaigns circulating through private messaging apps until October.
  • Short and Effective Media Literacy Service (SEMS Europe): With the support of Porticus, Maldita.es, together with deCheckers, Correctiv and The Guardian Foundation, will develop and test five media literacy courses delivered through WhatsApp chatbots in three countries, including focus groups and evaluation.
  • Data Model Project: Funded by the Google News Initiative, Maldita.es and Full Fact co-lead this project to explore a useful data model to train AI systems to recognize disinformation. The goal is to build a data standard that fact-checkers can use anywhere in the world. Partners include Boom, Chequeado and Africa Check.
  • NARRADisinfo: Narrative and AI Responses for Resilience Against Disinformation: Maldita.es was awarded one of the grants provided by the International Fact-Checking Network (IFCN) to develop AI-driven solutions. We worked on innovations in our narrative monitoring panel to improve identification using generative AI, strengthening our fact-checkers’ ability to tackle disinformation narratives. The project lasted six months and concluded in March 2025.
  • AI-Assistant for Fact-Checkers: Fundación Maldita.es has been selected by the JournalismAI Innovation Challenge, an international initiative supported by the Google News Initiative, to develop an artificial intelligence assistant aimed at increasing the efficiency and accuracy of daily verification processes. The foundation was chosen alongside 35 organizations worldwide from more than 700 applications across 22 countries. The tool uses technologies that allow rapid exploration of large volumes of content, detection of disinformation patterns, connection of new claims with previous debunks, and suggestions of relevant experts and optimal response formats.

Technology Partnerships

Our services are contracted by several technology companies with the aim of reducing the impact of disinformation on their platforms.

  • Meta: Since 2019, Maldita.es has been part of Meta’s Third-Party Fact-Checking Program. Meta pays us to fact-check content that is going viral on its platforms (Facebook, Instagram and Threads) in order to combat disinformation. We independently decide what to fact-check and how to fact-check it, based on our methodology. Meta has no editorial control over this process.
  • WhatsApp: Since launching our automated WhatsApp chatbot, the company has paid us for the service we provide to its users, responding to queries about content that may contain disinformation. WhatsApp does not have access to the messages users send us.
  • Google Showcase: We provide Google Showcase with the three most important news stories of the day, every day of the week.

PUBLIC TENDERS AND GRANTS

Public funding or funding from publicly financed entities received by Fundación Maldita.es is always awarded through competitive calls and never allows any influence over our editorial content.

  • European Union: We currently run several projects partially funded by programmes and directorates of the European Commission.
  • Iberifier+: In May, the second phase of the Iberian Digital Media Observatory Iberifier began with a meeting of its members in Pamplona (Navarra). Fundación Maldita.es continues to be part of the consortium, which has become the largest Iberian digital media observatory since its creation in 2021. Iberifier has focused on researching, analysing and debunking disinformation, as well as promoting best practices in critical information consumption. In its second phase, running until 2026, it will extend these activities to Spanish- and Portuguese-speaking countries, while coordinating with other observatories promoted by the European Commission across the 27 EU Member States under the umbrella of the European Digital Media Observatory (EDMO).
  • EU Hybnet: A five-year project led by two Finnish institutions — Laurea University of Applied Sciences and the European Centre of Excellence for Countering Hybrid Threats — bringing together 23 organisations from 16 countries to conduct comprehensive research aimed at detecting, preparing for and countering potential hybrid threats affecting EU countries.
  • Erasmus Youth Participation Activities: With EU support, we organised an event for 80 university students on media literacy in relation to climate change, gender and migration. Funding runs until 2025.
  • AI4TRUST: Fundación Maldita.es is one of 17 organisations participating in the European project AI4TRUST (AI-based Technologies for Trustworthy Solutions Against Disinformation), led by Fondazione Bruno Kessler. Its main goal is to build a technological platform capable of detecting potential disinformation in real time by combining technology and human expertise. The project runs for three years.
  • Active Citizen for People and Planet!: A project aimed at promoting public discussions and civic action related to climate change and the environment. Led by Oxfam Intermón under the European Commission’s Citizens, Equality, Rights and Values (CERV) programme, it started in September 2023. Maldita.es participated alongside six other organisations, running a campaign enabling citizens to report potential disinformation, debunk misleading content and host Twitch programmes on climate change featuring experts. The project concluded in early 2025.
  • ATHENA: Maldita.es is one of 14 organisations and institutes contributing to the detection and analysis of Foreign Information Manipulation and Interference (FIMI) and its impact on democracy. The project runs for three years.
  • MigraVoice: Migrant Voices Matter in the European Media: Coordinated by Maldita.es together with five leading European media organisations producing content in seven languages, the project seeks to amplify migrant voices and perspectives within Europe. It will establish a cross-border expert community of migrant background professionals — the MigraVoice Superpower Community — serving as a platform to connect their expertise with European media content. A temporary newsroom of 15 journalists with migrant backgrounds will also produce content across multiple formats and platforms. In parallel, European journalists will strengthen their inclusive journalism skills to promote more representative media narratives.
  • QYourself: Question What You Receive. Media Literacy to Combat Disinformation: A project designed to raise awareness among European citizens about the need to verify information before sharing it. It provides teachers and educators from diverse backgrounds with knowledge, tools and teaching materials to bring media and information literacy into classrooms. Fundación Maldita.es contributes its expertise in media literacy, supporting tool development and coordinating communication and dissemination activities. The project is funded by Erasmus+ and led by the University of the Basque Country (UPV/EHU).
  • FactCRICIS: Maldita.es is part of the FactCRICIS consortium, led by the European Fact-Checking Standards Network (EFCSN). The project aims to strengthen European fact-checking organisations’ capacity to respond to crisis situations, particularly by identifying and debunking climate-related disinformation campaigns and fostering faster, more coordinated responses across Europe.
  • MALAGRI: Maldita Agricultura is a multiplatform, evidence-based information campaign targeting young urban audiences (under 30) in Spain to promote better understanding of national and European agriculture. With EU support, Maldita.es produces evidence-based journalism to counter disinformation and misconceptions about the agricultural sector.
  • LEVEL UP: Fundación Maldita.es coordinates the EU-funded Level Up project, which aims to empower older citizens (60+) in Europe — particularly in Bulgaria, the Czech Republic and Spain — to develop critical media skills and resilience against misinformation and disinformation. The project includes workshops, video games and a toolkit designed to help older adults avoid falling for disinformation.
  • ISPA COHESION: Maldita.es, together with El Orden Mundial and elDiario.es, participates in a national campaign to redefine public understanding of EU cohesion policy. Funded by the European Commission, the project includes newsletters, weekly briefings and live-streamed events. Maldita.es contributes its articles to support the fight against disinformation about EU cohesion policy.
  • HATEDEMICS: Maldita.es joins 11 other organisations from Italy, Spain, Malta and Estonia in this EU co-funded project aimed at strengthening preventive and reactive measures against online hate speech and disinformation. It seeks to empower NGOs, fact-checkers, public authorities and young people to effectively prevent and counter polarisation and racist, xenophobic and intolerant narratives. The project will develop and test the HATEDEMICS platform, an AI-based tool to improve user responses to hate speech and disinformation, complemented by interactive training and educational pathways.
  • Infoodmation: Coordinated by EUFIC, this project aims to improve understanding of how traditional media, social media and marketing influence food consumption habits in terms of health and sustainability. Maldita.es will coordinate the evaluation of the spread and effects of food-related disinformation and design response recommendations. The three-year project begins in January 2025 and is funded by the European Union.
  • More Correct Information, Less Discrimination (MIILD): Fundación Maldita.es participates in this EU co-funded project aimed at improving media coverage of migrants, refugees and racialised communities to reduce disinformation and hate speech. Led by the Italian organisation Lunaria, MIILD will train journalists, journalism students and civil society activists in Italy, Malta, Greece and Spain to identify, expose and counter disinformation and discriminatory narratives related to migration and racism through accurate, fact-based reporting.
  • ENDGAME: Escaping New Disinformation through Gamified Cross-border Media Literacy Education: Led by the University of Eastern Finland (UEF), this European project seeks to help young people develop critical thinking and responsible digital citizenship through educational escape rooms simulating real-life information consumption scenarios. Young people from Finland, Serbia and Spain will learn to recognise online disinformation. The project runs for 24 months, from March 2025 to February 2027.
  • Ask Europe: A European project led by Agence France-Presse (AFP) aimed at facilitating EU citizens’ access to reliable information about European institutions and Member States. Supported by the European Union, it runs from March 2025 to February 2027 through a digital platform developed by a consortium of 15 European organisations. Maldita.es will produce explanatory content in multiple formats and coordinate the social media strategy.
  • Europe Aid Georgia – SAFIMI: “Georgian Society Against Disinformation, Foreign Information Manipulation and Coordinated Inauthentic Behaviour” (SAFIMI) is an international project co-funded by the European Union under the NDICI – Global Europe programme. It aims to strengthen resilience against disinformation in Georgia between 2025 and 2027 through research, training, multilingual journalism and support for local actors. Fundación Maldita.es will coordinate and prepare media literacy educational materials and contribute to technological development improvements for participating Georgian organisations.

OTHER

Industrial PhD: Fundación Maldita.es currently hosts a computer engineer who is carrying out her research as part of an Industrial PhD programme with the University of Granada. To support this, the foundation receives a public grant that covers part of the PhD candidate’s salary, allowing her to dedicate time to her research in close collaboration with social and business stakeholders.

PROJECTS

At Maldita.es, we work with companies and foundations to produce informative content aimed at countering disinformation across different fields. In all these agreements, every piece of content produced strictly follows our own editorial criteria and methodology.

  • Factchequeado: An initiative created by Fundación Maldita.es and the Argentine outlet Chequeado to build a community of Hispanics and Latinos to counter Spanish-language disinformation in the United States. Both organisations continue to collaborate on this project.
  • Eroski Consumer: Maldita.es collaborates with Eroski Consumer, an editorial project of Fundación EROSKI, with the shared goal of disseminating reliable and useful information on health, nutrition and food safety. Over a six-month period, Maldita.es produces one monthly article and video on these topics, which Eroski Consumer publishes on its website. Both organisations also share the content on their Instagram, X and Facebook accounts. All content produced for this project strictly follows Maldita.es’ editorial criteria and methodology.

RESEARCH AND CONSULTANCY

We believe that fighting disinformation requires action on all possible fronts. For this reason, Maldita.es signs agreements with consultancies and non-profit organisations interested in our expertise and content.

  • MOEVE Consultancy: Maldita.es conducts an independent audit consultancy to analyse the potential risk of greenwashing in the company’s communications. To do so, we have designed our own independent methodology to rigorously assess the transparency and accuracy of the messages issued. In addition, we produce periodic reports analysing disinformation narratives related to climate and energy circulating in Spain, thereby helping to strengthen information integrity in these areas.
  • EFCSN – Pre-bunking at Scale: Fundación Maldita.es will be one of the organisations providing disinformation data on short-form videos for the “Pre-bunking at Scale” project, led by the European Fact-Checking Standards Network (EFCSN), with technological development by Full Fact and Fundación Maldita.es.
  • Information Diets – University of Barcelona: The CCSINOFYOUTH project aims to understand how young people aged 16 to 25 in Spain consume political information on social media platforms such as Instagram, TikTok and YouTube, and how this influences their knowledge, trust and political participation. Maldita.es will collaborate on designing disinformation-related modules for the survey, developing experimental stimuli and identifying algorithmic biases, contributing its technological and educational expertise.

SERVICES

We develop innovative technology to increase our impact and help other fact-checkers achieve their goals. This year, we expanded our services to two networks of fact-checking organisations and media outlets, while continuing to offer and improve our chatbot.

  • Botalite: Maldita.es owns 100% of Botalite SL, a company dedicated to creating chatbots for organisations and fact-checking media outlets. Maldita.es provides services to Botalite by transferring capabilities and technology. In 2024, 19 organisations and fact-checking media outlets used Botalite’s chatbot service.
  • EFCSN: We provide various technological services to the European Fact-Checking Standards Network (EFCSN), including the development of the public section of its website and the maintenance of its application system for both existing members and organisations applying to join.
  • MCA: We developed the front-end of the website for the Misinformation Combat Alliance (MCA), a network of fact-checkers in India, as well as its application system for organisations wishing to become members.
  • EFCSN – Pre-bunking at Scale: Fundación Maldita.es, together with the British organisation Full Fact, has been selected by the EFCSN to develop a European-wide disinformation monitoring system focused on short-form videos on social media platforms (Instagram Reels, YouTube Shorts and TikTok). The platform will serve fact-checking organisations working in more than 20 languages and aims to help them identify potentially misleading content and disinformation narratives before they go viral. The project runs for 34 months and is funded by Google.org.

Malditas outcome 2025 (updated June)

How do we spend this money? Mainly on “journalism so they don’t fool you” and on developing tools that help citizens fight disinformation. 83.24% of our budget goes to salaries and social security contributions. Here’s how:

JOURNALISM

37.25% of our total spending covers the newsroom’s labour costs, from coordinators to interns. We are now 28 journalists with different types of contracts working at Maldita.es. If you don’t yet know our team, you can meet them on our website.

At Maldita.es, we practise journalism from different fronts and in order to reach our diverse community:

Maldita.es: Our main media outlet focused on fact-checking, following a rigorous methodology.

Factous: Our verified information space on social media, created to fight disinformation on the platforms where young people spend most of their time — mainly Instagram, TikTok and YouTube Shorts. Using a 30-second format and clear, direct and simple language adapted to new narratives, Factous aims to connect with younger audiences by providing data and context to the news they see every day.

La Dudoteca: A platform where citizens can ask questions and receive answers backed by verified experts. It creates a collaborative space to combat disinformation. Anyone can submit a question on any topic through a form, without registering, free of charge and without advertising. Questions are answered by experts who, after registering, go through an internal validation process in which their credentials are checked before they are allowed to respond.

TECHNOLOGY AND INNOVATION

10.42% of our spending goes to paying engineers who develop tools such as our WhatsApp chatbot. We have four in-house developers who keep everything running smoothly, as well as a UX designer and a product manager. We also hire external engineers when we need additional support to innovate.

EDUCATION AND ACADEMIC RESEARCH

To develop Maldita Educa, we allocate part of our budget so that our journalists and trainers can travel to deliver courses wherever we are invited and dedicate working hours to training activities. This year, Maldita Educa is made up of six people. The team holds meetings with teachers and develops specific materials to make them available to everyone, along with a monthly newsletter. To learn more, visit educa.maldita.es.

At the same time, our Academic Research area collaborates with researchers and universities at both national and international levels to better understand disinformation and its effects, making us more effective in tackling it. For more information, you can contact [email protected].

PROJECTS AND PUBLIC POLICY

As you may have seen in our income section, we are currently running several projects with different focuses. This budget line covers the salaries of staff working on projects at both editorial and impact levels. It also includes expenses related to our Public Policy and Institutional Development area, which this year consisted of three people.

PRODUCT

We have a dedicated team managing our digital products to ensure users have better and easier access to our content. This includes our community team and social media team, who design strategies to make accessing our content across different formats easier, more engaging and more impactful. The Product area also manages La Dudoteca.

ADMINISTRATION

The Administration budget line accounts for 7.43% of our total budget. This includes the salaries of the three people who manage Maldita.es’ accounting, as well as the external accounting firms that support us. It also covers our legal retainers, liability insurance, corporate tax from last year’s income and other related expenses.

OFFICE

We maintain our two amazing offices. One of them is mainly used by the Maldita Educa team and especially for producing our social media content, radio segments, live TV appearances and even recording videos with a green screen, as well as for holding more private meetings. The rent and maintenance of both spaces represent 2.42% of our budget.

EXTERNAL PROJECTS

Several of the projects funded through grants and public subsidies include committed expenses necessary for their development. These are allocated to subcontract external experts (such as academics or professionals from fields outside Maldita.es’ permanent team), event or material production and travel directly related to these projects.

For example, this year we launched Migravoice, an initiative to showcase migrant experts in different fields through short social media capsules. These expenses are recorded separately from Maldita.es’ regular operating costs, as they are extraordinary. Currently, this budget line represents 9.81% of our total budget.

OTHER

From the software we use to carry out our work to Maldita.es merchandise, this miscellaneous category also includes travel to conferences where we continue learning, as well as the budget for some events we hope to organise before the end of the year.

If you still have questions about our accounts, feel free to contact us at [email protected]