What We Do
We protect information integrity by combining investigative journalism, technology development, education, and evidence-based policy action
Citizen Collaboration
Citizens are the fundamental pillar in building information integrity. Our active community participation model mobilizes thousands of collaborators that verify and amplify trustworthy information.
Active listening, interaction, and citizen participation in building a more resilient information ecosystem is the driving force behind all our work.
How Citizens Collaborate
- ✓ Detecting information threats by sending us suspicious content and queries about questionable information
- ✓ Verifying information by contributing their specialized expertise through our Superpowers program
- ✓ Amplifying verified information as agents of viralization for trustworthy, evidence-based content
Our community-driven approach ensures we remain connected to the real concerns and needs of citizens, while leveraging collective intelligence to detect and respond to disinformation.
Our Initiatives
Automated Chatbot Systems
Citizens can easily report suspicious content and receive responses through our various channels, creating a real-time early detection network.
Superpowers Program
Over 3,000 verified experts contribute their specialized knowledge to help verify and debunk disinformation in their areas of expertise.
Buloteca
The collaborative platform for detecting and verifying hoaxes in real time, where the community actively contributes to identifying and debunking disinformation.
Journalism and Research
We detect threats to information integrity and respond with evidence-based content
Our multidisciplinary team continuously monitors, investigates, and assesses disinformation threats, creating verified and accessible content that strengthens citizen trust.
Our Editorial Standards:
- ✓ ✓ Clear and accessible communication adapted to different audiences to maximize impact
- ✓ ✓ Evidence-based contextualization that helps understand disinformation threats before they cause harm
- ✓ ✓ Editorial independence following the highest international verification standards
- ✓ ✓ Multi-format adaptation distributing verified information on TV, press, radio, social media, and digital platforms
- ✓ ✓ Fast and effective response to citizen inquiries and emerging disinformation threats
We serve as a trustworthy source of verified information, helping citizens make informed decisions and strengthen the resilience of the information ecosystem.
Our Journalistic Brands
Maldita.es
Fact-checking media outlet that detects and responds to disinformation threats, producing trustworthy content for general audiences.
Factous
Verified information platform on social media that protects young audiences against disinformation in digital spaces.
Content Agency (ACM)
Platform offering free content for media outlets, journalists, and content creators that strengthens the media ecosystem.
Technology Development
We develop AI-powered tools that enhance early detection of information threats and automate verification processes at scale.
Our cutting-edge tools enhance the reach, efficiency, and quality of our service to protect citizens and strengthen information integrity.
Our Technology Solutions
- ✓ Chatbots on messaging platforms for semi-automated interactions that respond to citizen inquiries
- ✓ Disinformation management system to archive, monitor, and detect threats in real time
- ✓ AI systems for early detection of emerging false narratives
- ✓ Content analysis tools for pattern recognition of disinformation
We are pioneers in developing innovative technology for the fight against disinformation and the building of information integrity. Our technology and strategy is used in over 15 countries.
Our Tech Tools
Chatbot Service
24/7 automated response system that helps citizens verify information, learn, and detect information threats.
Integrated disinformation detection system
Comprehensive database that tracks and organizes disinformation patterns across all platforms, enabling coordinated and effective responses.
AI Detection and Analysis
Machine learning algorithms that identify potential disinformation trends from citizen reports and other information sources.
Public Policy
We work with public and private institutions to promote evidence-based policies that protect information integrity and preserve freedom of expression.
We turn research into action, providing evidence to develop effective measures that protect information integrity.
Our Advocacy Work
- ✓ Define our position on public policies related to information integrity, such as new regulations
- ✓ Provide relevant stakeholders with data, facts, and knowledge so they can make decisions based on solid evidence, always guaranteeing freedom of speech
- ✓ Participate in high-level debates to ensure they are based on rigorous information
- ✓ Build alliances to foster coordinated action in favor of information integrity
We directly contributed to the negotiations of the 2022 European Code of Practice on Disinformation under the Digital Services Act and serve on its permanent working group.
Our Public Policy Impact
Research for Decision-Making
Research to inform policy decisions and regulatory frameworks that protect information integrity.
Commitment to Information Integrity
Building bridges between relevant stakeholders such as regulators, digital platforms, and civil society organizations to achieve effective solutions.
Impact Monitoring
Measuring the effectiveness of public policies on information integrity and providing evidence for their improvement.
Education
We equip people of all ages with the skills to navigate today's information ecosystem.
Protecting information integrity starts with prevention. That's why we teach critical thinking and media literacy through innovative, evidence-based methodologies.
Our Educational Approach
- ✓ Diverse topics and audiences, with content designed to reach all ages and profiles.
- ✓ Continuous updating of educational materials and content, adapting to a ever-changing information ecosystem.
- ✓ Innovative and practical formats to generate effective and lasting learning.
- ✓ International experience applying and adapting our methodologies across diverse cultural contexts.
Our programs are designed to generate practical, lasting skills that protect people against disinformation.
Our Educational Programs
Gamified Learning
Escape rooms and interactive games that make media literacy engaging and memorable, adapted for different age groups.
Chatbot Courses
Microlearning educational experiences that adapt to individual participants' needs and learning pace.
Creative Formats
Events, workshops and multimedia content that effectively reaches diverse audiences through participatory and hands-on methodologies.
Sustainability and Cooperation
Building alliances across borders and sectors to create a stronger and more sustainable information ecosystem.
We operate with an innovative mixed revenue model to guarantee our independence and foster collaboration with partners across borders and sectors to build a stronger and more resilient ecosystem.
Our Cooperation Framework:
- ✓ ✓ Cultivating networks among fact-checking, academic, media, and technology entities
- ✓ ✓ Scaling the impact of our journalistic, educational, and technological products
- ✓ ✓ Building alliances across borders and sectors
- ✓ ✓ Fostering collaboration to improve effectiveness in the fight against disinformation and greater impact on the information ecosystem
Our goal is a stronger, more sustainable, and independent information ecosystem globally.
Our Global Network
Strategic Alliances
Building alliances with international organizations, civil society, and the private sector to coordinate global responses for information integrity.
Sustainable Financing
Developing diverse revenue streams to guarantee independence and long-term sustainability.
Scaling Impact
Replicating successful models and tools in different regions and contexts to maximize global impact.