Maldita.es and JCDecaux partner up to raise awareness about the use of masks with 5,000 posters in 55 Spanish cities

The campaign has been designed by the ‘Yo, Doctor’ malditos’ team, doctors and cartoonists, who donate their superpowers to Maldita.es in the form of cartoons to warn about medical concerns.

At Maldita.es, we have spent 5 months dedicated to fighting disinformation related to the COVID-19 pandemic and disseminating scientific information in multiple formats online, television, and radio. This partnership with JCDecaux, in which the company provides advertising spaces for free and voluntarily, is part of the efforts to provide verified information so that the population can make informed decisions.

This partnership was facilitated by the Ashoka Foundation, of which Clara Jiménez Cruz has been a fellow as a social entrepreneur since 2019.

In addition to the campaign that will be installed from the week of June 16th by JCDecaux staff across Spain, you can also read some recommendations on the correct use of masks to stay protected from the virus in these links:

What not to do when wearing a mask

Masks against the coronavirus: how to use them safely and tricks you don’t need to try (because they don’t work)

What to do with your mask when you’re having something on a terrace and how to dispose of it when you’re finished using it