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Building Trust: Engage, Detect, Respond, Protect

Our Building Trust model is the cornerstone of our impact creation. Through it we provide all actors affected and involved in the fight against disinformation - from legislators, digital platforms to journalists, citizens and educators - tools, capabilities and content based on evidence and data so that they can make informed decisions and, together and together we can foster a more resilient, accessible and reliable information and media ecosystem. This success model allows us to scale and replicate said impact, as well as train and export it to other organizations to coordinate in this battle.

 

OUR APPROACH: BUILDING TRUST

  • Protect: society and citizens against the spread of disinformation through education, policy action, and ecosystem strengthening.
  • Engage: a diverse community of stakeholders and citizens from across society as active collaborators in the fight against disinformation.
  • Detect: disinformation more efficiently and deepen understanding about the way it spreads and erodes public trust. 
  • Respond: with trustworthy, evidence-based content that debunks disinformation and addresses citizen information queries in diverse and accessible formats.

CORE VALUES

  • Evidence-driven
  • Independence
  • AI & Tech-powered
  • Transparency
  • Non-partisanship
  • Community-driven

OUR COMMUNITY

+50,000 users with 80% recurrent use

3,000 verified experts donating Superpowers

50,000 subscribers

1.5m followers on social media

Over 1.5m web users per month

We operate internationally with projects in the Europe, Americas, Africa and Asia through our policy, education, and technology programs.

 

CITIZEN COLLABORATION

Citizens are on the frontline against disinformation. Our unique crowdsourcing model mobilises citizens as active collaborators across all our work in the fight against disinformation. 

  • Detecting disinformation by sending us tips and information queries.
  • Debunking disinformation by donating their verified expertise in our Superpowers programme.
  • Promoting trustworthy information as viralization vectors for our content.

Active listening, interaction and citizen participation in the battle against disinformation is the engine of all our work.

 

TECHNOLOGICAL DEVELOPMENT

Technology is our ally. Our award-winning AI-powered tools improve the early detection of disinformation and automate our journalistic processes to promote the reach, efficiency and quality of our service to citizens.

  • Private Messaging Chatbot service for semi-automated bi-directional interactions with citizens to report disinformation and receive the trusted multiformat content they need, when they need it.
  • Disinformation Management Database for the automated matching and storing of disinformation tips and queries to permit real-time monitoring of disinformation on private platforms.

A pioneer in developing new technology for media actors in the fight against disinformation. 

 

EDUCATION

We believe education is a powerful vaccine. Using prebunking approaches, our media literacy specialists deliver critical thinking and fact-checking skills to citizens so they can inform themselves. 

  • Broad curriculum in terms of topics & target groups (elderly, schools, journalists, ToTs) .
  • More than a course: sustained educational contact as learners join our community of active citizen collaborators.
  • Innovative formats and methodologies: virtual escape rooms, chatbot courses, bootcamps, theatre…

A primary point of reference for media literacy education in the Spanish-speaking world. 

 

JOURNALISM & INVESTIGATION

Our multidisciplinary team of journalists create evidence-based content that responds to citizen queries, debunking & preventing disinformation narratives in a clear, direct and simple way.

  • Simple and didactic style so everyone can be informed.
  • Contextualise disinformation before citizens are fooled.
  • Independent & neutral following the highest editorial & methodological standards.
  • Multiformat dissemination & collaboration with TV, print, radio and digital media to reach citizens wherever they are.

An accessible and trusted information source for citizens to resolve any doubt. 

 

PUBLIC POLICY

Disinformation is a contentious policy issue. We define, explain and promote effective policies against disinformation at the international level. 

  • Define our position on regulations, policies and developments in the field before governments, the EU and tech platforms.
  • Provide decision-makers with independent data, facts, and knowledge so they act on reliable information.
  • Participate in high level policy debates around disinformation to ensure they are based on evidence.
  • Build partnerships to foster coordinated action.

For effective and real improvements in policy that protect citizens against disinformation.

 

SUSTAINABILITY AND COOPERATION

Disinformation is a universal challenge. We operate on an innovative mixed-income business model fostered by collaboration with partners across borders and sectors to build a stronger and resilient ecosystem: 

  • Cultivating fact-checking, academic & media networks to improve collaboration between entities in the fight against disinformation.
  • Scaling the impact of our products— journalistic, educational and technological

For a stronger, sustainable and independent fact-checking and media ecosystem globally.