Maldita.es Foundation and TikTok launch an educational content campaign against disinformation on the platform

At Maldita.es Foundation, we know from experience that everyone has the power to break the chain of hoaxes. Only with education and digital tools will users be able to identify disinformation and act to prevent its spread. In this work, the collaboration of platforms such as TikTok, which connects a community of more than a billion people around the world, is essential.

Maldita Foundation and TikTok maintain their commitment to promoting critical thinking and digital education, and will once again collaborate in the development of educational content that promotes citizen awareness against hoaxes and false narratives, as we already did on the occasion of the General Elections of July 23.

What does our cooperation include?

TikTok provides an Information Center to its community, with advice from Maldita.es Foundation against Disinformation. Through basic questions we can all ask ourselves, such as: Where does the content of this TikTok come from? Does it make you feel scared, angry or sad? How long has it been circulating? We can all analyze dubious content, and most importantly, we cannot share it if we suspect it is not real.

In addition, Maldita.es Foundation has prepared three specific videos, following the trends of the platform, with examples of how to recognize a possible hoax, how to identify if an image is generated with artificial intelligence, and tips on how to talk to a person who promotes disinformation without creating a conflict.

How can you find the information center?

According to TikTok, user safety is their top priority. The platform wants everyone to feel safe accessing reliable information, discovering original content and interacting with authentic people, as this is essential to building a community based on trust and responsibility, both on and off TikTok. 

In this context, having information and tools that help the community understand how to identify authentic content is key. Users who enter this link or search within the platform for terms such as disinformation , misinformation or falsifications (among others associated with disinformation) will be directed to this information space.

In a global community, it is normal to have different opinions and viewpoints. TikTok embraces global diversity and operates on a common foundation of real facts and data. The platform has global partners who verify the information available on the platform, as well as tools that notify users when they try to share content with unverified information.

This collaboration between TikTok and the Maldita.es Foundation is another step in this work to contribute to building a safe and responsible digital society in Spain.