12 / 03 / 2024
Maldita.es collaborates with the UCO in a campaign against climate hoaxes through bar napkins
Maldita.es Foundation has advised the Scientific Culture Unit of the University of Córdoba (UCO) in “Limpiando Bulos”, a campaign to debunk myths and misinformation about climate change that is supported by 70,000 napkins distributed in several bars in Córdoba.
The napkins have a QR that, when scanned with a mobile phone, gives access to 10 infographics that debunk hoaxes about climate change and explain data and scientific evidence on the matter. For example, the hoax that “Climate change has happened before, so it is not humans’ fault” is dismantled, or data is provided that confirms that “Climate change has accelerated the rise in sea level.”
Maldita.es , which has its own project to combat climate misinformation, Maldito Clima , has collaborated with the initiative by advising on the design of the infographics. In addition, the napkins have the telephone number of the Maldita.es WhatsApp chatbot (+34 644 229 319), a tool through which citizens can make inquiries and verify content automatically.
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The initiative has been supervised by the research groups of the University of Córdoba ‘Fluvial Dynamics and Hydrology’, ‘Terrestrial Ecology’ and ‘Evaluation and Restoration of Agricultural and Forest Systems’, three teams whose lines of research are closely linked to aspects related to the environment and climate change.
The campaign was presented on March 11 in Córdoba in an event attended by José Luis Quero, general director of International Projects at the University of Córdoba, Rocío Benavente, coordinator of editorial projects at Maldita.es , members of the research teams that have supervised the initiative and also owners of the establishments where the napkins and infographics will be placed.