The initiative aims to reach more than 35,000 adolescents and young people aged 14 to 29 over 30 months through the app, and more than 2 million people through a social media awareness campaign. The app, developed by Maldita.es, will include examples of disinformative hate speech that young people encounter daily on social media. It will gamify the identification of hoaxes and fact-checking processes to equip users with skills that improve their awareness of hate speech and how to avoid spreading it.
In addition, a study will be conducted by FAD to analyze the risk and exposure of young people in Spain to hate speech, their attitudes toward it, how they perceive it, the spaces where it occurs, and the topics most prone to intolerance.
One of the two projects selected in Spain by the Google.org Impact Challenge
The project is carried out with the support of Google.org (Google’s philanthropic arm) and its Impact Challenge on Safety, which supports organizations across Europe working to combat hate and extremism in their communities and help young people and their families become safer and more informed digital citizens.
Selected from among 900 projects submitted across Europe, the FAD and Maldita.es project is one of the two that will be implemented in Spain as part of the Impact Challenge. The other is an anti-bullying project in schools by the Fundación Educacuentos. In total, 29 projects have been selected across Europe.